THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION
نویسندگان
چکیده
منابع مشابه
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In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...
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ژورنال
عنوان ژورنال: Russian Journal of Agricultural and Socio-Economic Sciences
سال: 2019
ISSN: 2226-1184
DOI: 10.18551/rjoas.2019-02.06